About TUBC

The Thammasat Undergraduate Business Challenge (TUBC) is a case competition for undergraduates from international business schools hosted by the BBA International Program of Thammasat University. It is a four-day event that will conclude with presentations by teams that achieve the final round.

Participating teams will be given forty uninterrupted hours to analyze and prepare a solution for either an international or local business case. Each team is required to present their case solutions and answer questions to a panel of honorable judges.

Objectives

To help participants develop hands-on management, analytical, and communication skills. These include but are not limited to;
- Promote analytical and logical thinking process of participants
- Foster teamwork skills among participants
- Provide participants with opportunity to practice their presentation skills
- Provide participants with working experience and thinking under pressure
- Creating a stage for expressing their talents and ideas
To acknowledge the standard of international business schools internationally
To promote interaction between the business communities and business students, this will provide a recruitment opportunity for both the participating businesses and students from various institutions.
To prepare students for the international arena.
To develop global leaders.

Eligibility

Each team will be comprised of four currently enrolled undergraduate students not older than 25 years of age matriculating towards their university degree.

Each participant must be a full time student, not exchange student.
No participants from previous year TUBC are allowed.
No alternates are permitted.
In additional to the four team members, each team may be accompanied by a faculty advisor. However, teams are not allowed to consult with the faculty advisor during preparation of the case analysis, or on the day of the competition.
Team members should process expertise in a wide range of business disciplines from finance, marketing, economics and accounting, to international issues, technology, quantitative thinking, and management.

The Case

Each team will have approximately forty hours to devise a solution for a business case of either a local or multinational company in Thailand. The time that the teams spend analyzing the case will be very intense and focus.
The nature and details of the case will be kept confidential from the participating teams until the designated case handout time.
It is always an advantage to be familiar about current world issues.

The Honorable Judges

Leading businessmen and qualified professors are invited to witness the final round as our honorable quests.

Press

The Press and Media are encouraged to publicize the event in order to further promote the development of International students in Business Programs.